Pricing and the Psychology of Consumption

Pricing Label

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Pricing affects consumption: People are more likely to consume a product when they are aware of its cost.

Common pricing practices such as advance sales, season tickets, price bundling all serve to mask how much a buyer has spent on a given product – decreasing the likelihood that the buyer will use it. A customer who doesn’t use a product is unlikely to buy that product again.

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Master’s Program

Hello everybody!

As we still have some time left – yet – to the final examination of the master’s program at the MCI, I thought about summarizing and clarifying some topics we addressed during our studies. I think most of the topics are pretty exciting and therefore want to discuss them briefly. Moreover, I think the discussion form at the bottom of each topic can be used to exchange ideas and thoughts and help each other out!

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